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Why Facebook Wants a Virtual Currency - Facebook is clearly going to test some form of virtual currency in the next few weeks, in the hopes of finding new ways to monetize its more seven souls gold than 200 million active users.

The idea would be to convince a portion of those users to purchase Facebook dollars which they could then use to pay for stuff inside Facebook applications (although knowing Facebook, it would probably call the currency Wolverines or, to give it a more international flavor, Florins or Ducats).

Most of those applications would be created by third-party developers, and Facebook would take a cut of the pie.

To get an idea of the business model behind the idea, I spoke to Cary Rosenzweig, the CEO of virtual world IMVU.

Rosenzweig told me his company generates around $1.00 per user per month from his 1.5 million users, 90 cents of which is from virtual currency and the balance from advertising; the mind boggles as to how much Facebook could reap from its 200 million users.

Of course, not all of Facebook's users will buy virtual currency, but then again, it's a safe bet that Facebook apps will cost more than $1.00.